Over the past two decades we, at United Finance Company, have strived to remain the first-choice finance company in Oman. We’ve helped Omanis achieve more with structured finance packages and assistance from dedicated professionals working to understand and cater to our customers’ long-term needs, and we are committed to providing customised and timely financial solutions. Established in 1997, United Finance started its business with just one office in Muscat - and five established competitors.

25 years later, we have 8 branches, an asset base of RO 115 million, over 12,000 satisfied customers, and 135 staff members. We have earned a reputation as a finance provider that can be counted on to deliver, and to help our customers do more, grow more and achieve more

Our Values

Focus - Because financial products will always be need- based, we constantly focus on developing the right solutions to satisfy the demands of both our current and future customers. We operate on strict principles of best practice, researching and evaluating new ideas and increasing our skills, to provide the most relevant products and services and the highest levels of customer care.

Action - We don’t like having to wait for answers any more than our customers do, so we go about our business every day with an ongoing sense of urgency, always aiming to ensure that our actions and responses meet or exceed expectations.

Support - We are a friendly and responsive team that cares for its customers and looks after their needs. Our goal is to support and empower people to live more, experience more, grow more and do more.

Trust - As a financial services lender we consider it our duty to offer the best advice, to form strong relationships with our customers and work on enhancing these ties every day. Our customers trust in our help, and so it is our duty to live up to that expectation through our business approach and everyday actions, because trust has to be earned.

Committed to Omanisation

United Finance considers the training and employment of Omani nationals a top priority. Since 2012, the company has embarked on a policy of increasing Omanisation and now offers job opportunities to young Omanis in a wide range of professions at various management levels. Our track record shows that our Omanisation rate reached 82% in 2019, which was achieved through the company's commitment to providing job opportunities with on-the-job training for Omani employees. United Finance has been awarded 'Green Card Status' by the Ministry of Manpower, in recognition of its active participation and continued compliance with the government's Omanisation programme.

Supporting the SME sector

United Finance is committed to supporting the growth of SMEs in the interior and remote areas of the Sultanate of Oman. In the past, we have funded Petroleum Development Oman's (PDO) Local Community Contractors Programme to the tune of OMR5 million, which the company has successfully recovered. We believe in the partnership between the government and private sector institutions in Oman to promote the SME sector through projects such as Youth Funds; Intilaqah Training Programmes; Sanad IT Incubators and Muscat Knowledge Oasis Incubators.