20 Jan 2022

United Finance Company set to soar to new heights

The Sultanate’s leading financial and leasing services provider - United Finance Company SAOG (UFC) is geared to take a giant leap as it re-imagines the customer service experience by enabling quick, secure, and seamless financing and loan interactions through a comprehensive, customized and innovative products and services portfolio. It is noteworthy that the company’s Board of Directors have recently appointed Nasser Salim Said Al Rashdi as the Chief Executive Officer to execute the company’s strategic plan and build United Finance Company's business by attracting, retaining, and developing employees and growing the company to become the Sultanate’s provider of choice for financial services. Rashdi has a proven track record of leadership; successfully integrating products, services, and people, and aligning resources for growth. He brings over 30 years of extensive experience overseeing Oman’s banking sector, and being involved in the fields of business development, risk management and internal audit. With Rashdi at its helm, United Finance is poised to move forward and well positioned for future success. “I am honored to have the opportunity to lead United Finance as we continue our path to positively impact our clients’ financial potential by providing them with easy and quick financing options. Together with the company’s leadership team and employees, we will continue building on the strong foundation already in place. The long-term vision is to continue to grow by analyzing our vision with HM’s vision 2040. The company will do this by executing our strategic realignment plan that focuses on attaining customer satisfaction through customized and innovative products, quick service, latest technology, and a wider branch network”, mentioned Nasser Salim Said Al Rashdi. Rashdi added that, "the company aims to keep the customer at the core of everything we do. With high-quality products and services, an experienced management team, key strategic investments in technology, and engaged employees, we are well-positioned to continue our momentum of being a trusted financial advisor for its clients". Established in 1997, United Finance Company aims to become a next-generation Finance and Leasing company that uses technology to create a value-exchange ecosystem for digitally- engaged individuals, corporates, and small & medium enterprises (SMEs). The company provides a range of financial products and services - car loans (new and used cars), equipment loans, heavy vehicle financing, working capital funding, and corporate deposits. From an article published in the Times of Oman

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